What an AWESOME few years it’s been writing for a living.

Here’s a selection of projects I worked on for some supremely lovely clients.

MyTribe Insurance logo with yellow arrows and text.

HEALTH INSURANCE & MENTAL HEALTH ARTICLES

myTribe is a wonderful collective based in southern England that promotes the benefits of private health insurance.

We've collaborated on several projects together, with one of my favourites being an article about the availability of mental health support in the UK. It involved plenty of juicy research and an analytical take on the subject.

Logo of T2k Hosted VoIP with an orange curved line above the text.

PHONE TECH BLOGS & ARTICLES

T2K provide VoIP (Voice over Internet Protocol). THIS TECH ALLOWS EVERYDAY FOLK LIKE US TO COMMUNICATE OVER THE NET VIA BRANDS LIKE TEAMS AND ZOOM. T2K DELIVER SYSTEMS THAT HELP BUSINESSES DO THIS EFFIciently on a larger scale.

In late 2024, I WAS ASKED TO WRITE a set of articles based on specific business-related scenarios. Along with the VOIP-specific articles we’d written together, these articles helped T2K become visible to customers who weren’t aware of them, bringing in new business as a result.

Text spelling "ORIGAMI" in colorful, geometric style with shades of gray, orange, teal, and pink.

MENTAL HEALTH COURSE COPY

In early 2024, THE LOVELY wellbeing coaches AT ORIGAMI HEALTH asked me to write some introductory copy for one of their courses.

This was fun and has since helped attract a fair few eyeballs to said course. WE WORKED TO CLEAR THE LANGUAGE USED IN THE COURSE, BREAKING DOWN TECHNICAL JARGON WHILE STILL KEEPING THINGS PROFESSIONAL. THERE WAS ALSO A LITTLE RE-ORGANISING TO DO STRUCTURALLY, WHICH WE WORKED THROUGH TO HELP READERS UNDERSTAND EXACTLY WHAT THE COURSE OFFERED.

The word "Origami" in colorful, geometric style letters with shades of gray, teal, orange, and pink.

SOCIAL MEDIA STRATEGY

IN 2024 I BEGAN writing social media content for a psychologist collective named Origami Life. They came to me with low social media engagement and VERY little time to do anything about it.

I was happy to help, and as a huge mental health advocate, thrilled to raid the minds of talented wellbeing professionals.

Together, we worked on several areas of their social media, including a webinar launch campaign and a weekly LinkedIn posting strategy. This kind of work is fulfilling as it helps clients get a feel for social media strategy and learn how to USE it THEMSELVES.

"Print Love" text in white on a black background, arranged diagonally.

PRINT WEBSITE COPYWRITING

2025 STARTED WELL WITH this exciting project for print company print love. THEY PROVIDE PRINTING AND FINISHING NATIONALLY, ACROSS MANY STYLES.

Print Love was looking for a tone of voice that represented their approachable yet professional approach. From there, we worked together to find a voice they felt comfortable with.

We then worked to break the jargon often present in their industry and remove some of the wording that just wasn’t serving their audience. I’m super proud of this one, and with a thumbs up from print love, it was a real confidence booster for 2025.

myTribe Insurance logo with stylized yellow arrows on the left.

NEWSLETTER & SOCIAL MEDIA

After several articles, the amazing folk at mytribe asked FOR help with their newsletter. I’d written my own for a while, SO IT WAS A YES!

myTribe’s newsletter IS their main AVENUE FOR EXCHANGING TIPS, ADVICE AND NEW WITH CUSTOMERS, SO IT WAS EXCITING TO BE PART OF SUCH AN INTEGRAL PART OF THIER BIZ.

I ENJOYED THE CHALLENGE OF DELIVERING VALUE IN A COMPACT, EASY-TO-DIGEST FORMAT AND TOGETHER, WE KICKED OUT TO SOME GREAT CONTENT